Flora

Flora lets a gift shop's customers build a gift in 3D — the box, what goes in it, the writing on it — and order the gift they see. Every product on screen is one the shop has in stock, at its own price.

A custom gift is usually settled in messages: which box, how many roses, whether there are enough, what it comes to, what the card should say. Flora puts all of it on one screen. The customer builds the gift from the shop's own stock and sees the price with every choice; the shop receives a gift it can make.